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Welcome to Media Trends 2015: Power and Media: Ownership, Sponsorship, Censorship
A conference hosted by Webster Vienna Private University 10-12 September, 2015

We have lined up a diverse group of academics, media professionals, IGO and NGO representatives and students to critically analyze:

  • All aspects of overt and covert control of communication
  • Concentration of ownership
  • Advertiser, commercial, financial and political influences
  • Agenda-setting, framing, technological and organizational constraints
  • Media empowerment

Click here for conference panels, full abstracts and biographies
Click here for the extended call for papers

We look forward to seeing you in Vienna!

The Media Trends 2015 Organizing Committee

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Friday, September 11 • 3:30pm - 4:45pm
Powers of Storytelling

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Benesch: University of Vienna, Austria
Transmedia storytelling - the flow of content across media: Transmedia storytelling is devoted to the question of how learning content is no longer linked only to a single medium. It has now become possible to learn by using a broad range of modern communication technologies such as games, books, events, cinema, television, social media and more. This enables one to reach full effects in recipients and represents a kind of logic for thinking about the flow of content across media. Learning contents are conveyed through multiple media, as no single medium corresponds throughout to the curiosity of all addressees. Due to the continuous use of transmedia storytelling, implicit learning in terms of constructivist learning theory is possible. Transmedia storytelling could be defined by radical intertextuality, multimodality and additive comprehension. 

: University of Cambridge, UK
The power of news: Journalism and the nineteenth century: The press was powerful, or deemed to be so, long before Frank Capra’s 1928 film, The Power of the Press. And modern pronouncements about the newspaper’s apparently imminent demise have by no
means banished this particular cliché to the margins. So much debate, in recent years, has turned on the media’s capacity to shape the public realm, and we need only turn to discussions in and around the Leveson Inquiry in the United Kingdom to identify a language of power and influence at work in modern reflections on the press. In this paper, I want to remind the audience that concerns about the scope of the newspaper’s power are in no way limited to modern times: the nineteenth century, in fact, saw numerous debates about the nature (and limits) of the media’s influence. I hope to outline the nineteenth-century’s conception of press power. I will also aim to evoke various theoretical perspectives crucial to these concerns – not least those of Michel Focuault and Marc Angenot.

Skeie: Webster University Geneva
Life after genocide: The story is about a person going back to his childhood neighbourhood of Mugina, Gitarama, around an hour away from the capital Kigali in Rwanda. Reverien lost his entire family in the 1994 genocide. All 43 of his family members were killed in front of him – the killers thought he was dead as well. Reverien was 15 years old. Today, Reverien lives in Switzerland. Last New Year, we went back to visit his village. On our way, we also visited some of the people he met while at the Red Cross field hospital. Javier is one, she was 11 years old in 1994; today, she lives in Kibungo, near the border with Tanzania. She is paralysed from her neck down. Prior to going to Rwanda, the same topic was approached, investigated and documented in Bosnia. The presentation will be about how to prepare and come to the stories that develop while one investigates a topic such as this.  

Moderator: Monika Schwärzler-Brodesser


Thomas Benesch

University of Vienna
Thomas Benesch has a long record in teaching different subjects and at different universities in Europe. He supervises more than 40 diploma theses and has published more than 25 scientific books in his teaching and research fields. Furthermore, Benesch is an expert in all kinds of qualitative and quantitative methods applied to Management, Medicine, Insurance, Finance and other areas. He holds a post-doctoral habilitation in management and... Read More →

Edmund Birch

Research Fellow, Emmanuel College, University of Cambridge
Dr. Edmund Birch is a Research Fellow at Emmanuel College, University of Cambridge, where he teaches in the French Department. His work explores nineteenth-century French literature and the cultural history of journalism. He has published on such writers as Edmond et Jules de Goncourt and Guy de Maupassant, and is currently revising his recently-completed PhD thesis, 'Fictions of the Press in Nineteenth-Century France', which he... Read More →
avatar for Kristian Skeie

Kristian Skeie

Adjunct Faculty, Webster University Geneva
Kristian Skeie is a Norwegian, Swiss-based photojournalist and a collaborator with the Keystone news photo agency. He works together with a number of organisations and publications including non-governmental organisations. He also teaches Photography for Media Communications at Webster University’s Geneva campus. His current long term reportage project is “Life After Genocide” about Srebrenica, Bosnia, and Rwanda. His photo... Read More →

Friday September 11, 2015 3:30pm - 4:45pm

Attendees (3)