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Welcome to Media Trends 2015: Power and Media: Ownership, Sponsorship, Censorship
A conference hosted by Webster Vienna Private University 10-12 September, 2015

We have lined up a diverse group of academics, media professionals, IGO and NGO representatives and students to critically analyze:

  • All aspects of overt and covert control of communication
  • Concentration of ownership
  • Advertiser, commercial, financial and political influences
  • Agenda-setting, framing, technological and organizational constraints
  • Media empowerment

Click here for conference panels, full abstracts and biographies
Click here for the extended call for papers

We look forward to seeing you in Vienna!

The Media Trends 2015 Organizing Committee

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Friday, September 11 • 10:30am - 11:45am
Sponsorship and Influence

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Piasecki & Gresselmeyer: CVJM Hochschule - University of Applied Sciences, Kassel, Germany
Nudging: „Soft" mind-bending through politics and media: A modern issue for civil rights activists? This paper deals with the following questions: What is nudging and which danger accrues from it from the points of view of citizen rights and human rights? What roles do the media and social networks play in nudging? Since when and why is nudging used in politics and media as a method for paternalistic “correction of behavior" in general, and specifically in the USA, UK, and Germany? Which practical uses and, on the other hand, which dangerous uses does nudging have in our daily lives?
Nudging is a new way of influencing the process of making opinions and decisions. Through convincing arguments and motivation tactics citizens are pushed to a certain kind of behavior: to separate their waste, vote, volunteer, eat healthily, and other things. The will to manipulate and other dangers are undeniable, and yet nudging has become part of the governmental programs of the USA, UK, and recently Germany.
: OFID, OPEC Fund for International Development, Vienna
E-diplomacy of the Islamic State: Increasingly, a wide range of new non-state actors, insurgencies and terrorist networks have utilized social media to engage in direct public diplomacy efforts on an international scale, enabling them to reach an international audience, and allowing for powerful statements to be made even with the absence of any media commentary. By analyzing the case of the Islamic State and its sophisticated use of social media in its communications with the international community, this paper seeks to further evaluate how the IS utilises media to guide public opinion.

Jarisch & Breuss: Styria Digital Services - Digital Lab/Innovation Development, Vienna
Technology Rules Media: Today, media messages are delivered increasingly via computer algorithms that are based on logic and probability, representing an early stage of artificial intelligence, rather than by professional individuals with human beliefs and common sense, such as journalists, media experts or owners. Thus, control over the message is shifting away from those who produce media to those who deliver it. This is a theoretical paper, which addresses the scenario of humanity losing control over the media.

Moderator: Dr. Maria Madlberger


Fatma Elzahra Elshhati

Communications, OFID, OPEC Fund for International Development
After obtaining her Bachelor of Arts in Media Communications and International Relations from Webster University Vienna, Fatma Elshhati completed an MA at the London School of African and Oriental Studies (SOAS) in International Studies and Diplomacy. Over the past years she has worked with media and media freedom advocacy, including with the International Press Institute's Middle East-North Africa desk, and with various newspapers and... Read More →
avatar for Stefan Piasecki

Stefan Piasecki

Professor, CVJM Hochschule - University of Applied Sciences
Dr. Stefan Piasecki is professor for Practical Social Work at the Kassel  University of Applied Sciences, advisor for the German movie and television age-rating board at FSK (Wiesbaden) and FSF (Berlin), with a research focus on interactive media, politics and religion. He has published in various fields, and held recent public lectures about "Gamification and learning processes", "Propagation made in Hollywood" etc.

Friday September 11, 2015 10:30am - 11:45am

Attendees (3)