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Welcome to Media Trends 2015: Power and Media: Ownership, Sponsorship, Censorship
A conference hosted by Webster Vienna Private University 10-12 September, 2015

We have lined up a diverse group of academics, media professionals, IGO and NGO representatives and students to critically analyze:

  • All aspects of overt and covert control of communication
  • Concentration of ownership
  • Advertiser, commercial, financial and political influences
  • Agenda-setting, framing, technological and organizational constraints
  • Media empowerment

Click here for conference panels, full abstracts and biographies
Click here for the extended call for papers

We look forward to seeing you in Vienna!

The Media Trends 2015 Organizing Committee

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Saturday, September 12 • 9:30am - 10:45am
Users and Consumers

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Gollatz & Ganguli: Alexander von Humboldt Institute for Internet & Society; The London School of Economics and Political Science, Germany/UK
“You own your content, but…” - Tracing changing notions of ownership over user content in social media platforms’ policies: Owing to the widespread reluctance to create statutes combined with the proclivity of social media platforms for contracts (Bygrave, 2013), the ownership of digital content, especially those generated by users are increasingly being controlled through platforms’ Terms of Service (ToS). These ToS constrain ownership by defining “what the consumer is allowed to do” (Brown, 2013). Drawing on philosophical approaches for justification of ownership, we track the evolution of control over ownership by analyzing the changes in ToS across varied social media websites. We selected six major social media platforms with diverse features - Facebook, Twitter, YouTube, Tumblr, Flickr and LinkedIn. We apply a philosophical approach to corporate policy making that advances our understanding of the policies that govern the control and ownership of user content. Second, we develop a system of categorization, which allows us to conceptualize the notion of ownership over data and content in commercial online settings. Finally, we highlight how this notion has changed in an increasingly intermediated online communication environment.

Smith: Webster University St Louis, USA
How the website "YouNow" changes the typical media power structure: The triumph of Web 2.0 technologies has been the democratization of content production. We are no longer held captive solely by outlets controlled by government or corporate entities thanks to the Web. In addition, consumers are no longer passive, we crave interactivity. There is perhaps no better example of this revolution than the website YouNow, which offers streaming television-like programs of anyone with a cell phone or a webcam. My presentation in Vienna will consider a YouNow overview, an analysis of the user demographics as well as any corporate sponsorship that live-streamers may be using.  I would also demonstrate a way in which YouNow could be used as a teaching tool in a university-flipped classroom, where students are empowered to take control of their own learning through media.

Jorgensen: Webster University Geneva, Switzerland
Consumer surveillance: Innovations in “fighting back”: While much surveillance research and public comment focus on the extensive global government surveillance to which Internet and cell phone users have been subjected, research, journalistic and other sources of revelations on unpublicized, unwarranted commercial misuse and abuse of consumer clients’ biometric and content data have resulted in ever-growing and increasingly vocal public dissent.  These developments represent a paradigmatic shift in consumer strategy.

Moderator: Gary Ford

avatar for Arpan Ganguli

Arpan Ganguli

Graduate Student, The London School of Economics and Political Science
Arpan Ganguli is currently a Graduate Student of Media and Communications at The London School of Economics and Political Science. Having worked in the corporate world, Arpan is now interested in the policy and governance aspects of the Internet.
avatar for Kirsten Gollatz

Kirsten Gollatz

Project Manager Policy & Governance, Humboldt Institute for Internet and Society, Berlin, Germany
Kirsten Gollatz is project manager at the Alexander von Humboldt Institute for Internet & Society where she works on free speech online. She is involved in the international Ranking Digital Rights project, and contributed research to a current UNESCO report on the role of Internet intermediaries. In her doctoral thesis Kirsten investigates the evolution of private transnational governance for user content. Kirsten was a research intern at the... Read More →

Rebekah Jorgensen

MA Program Coordinator, Webster University Geneva
Dr. Rebekah Jorgensen, MA Program Coordinator in Media Communications at Webster University Geneva, began her research in media policies and their intercultural impact at the Ohio State. Her doctoral research on the influences of American media on Romanian adolescents was repeated in 2014 when she returned to do a follow-up comparative study about the on-going influences of the media. In between, she taught in California (UCLA, UCSB) and worked... Read More →
avatar for Julie Smith

Julie Smith

Professor, Webster University
Julie is the author of "Master the Media: How Teaching Media Literacy Can Save our Plugged-In World" and has presented across the country and in Europe on the importance of media literacy. She has taught at Webster University in St Louis for fifteen years. | She's a social media apologist and encourages use of social media as well as cell phones in the classroom.

Saturday September 12, 2015 9:30am - 10:45am

Attendees (3)